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A passion for excellence and a yearning to promote and offer world class tea to the consumer is the ethos behind the Girnar Tea story. A relentless pursuit of this ethos and the culture of leaving no stone unturned have transformed Girnar from a small 6-employee company to a global brand with presence in over 30 countries.

Girnar Tea, which is now one of India's finest tea brands and well known among tea connoisseurs across the globe, had a very humble beginning. It was the year of 1978 when two visionary entrepreneurs – Mr. Pravin Bhansali, an export veteran & Mr. Harendra Shah, a dexterous businessmen joined hands and gave rise to ‘Girnar Food & Beverages Pvt. Ltd. which has now grown to become the living giant in the beverage industry. Since then, there has been no looking back. Today, Girnar tea is counted among the finest tea brands not only in India, but also across the globe and enjoys a formidable reputation among the connoisseurs.

Girnar brand is nurtured on four pillars and they form the backbone of our organization -

1. Customer Satisfaction – Customer is the king and it is for him that we exist and hence customer satisfaction is of paramount importance. We take pride in having delivered on this front consistently over last few decades. Satisfied customers are our biggest advocates

2. Scientific sourcing techniques – When it comes to tea, sourcing best quality materials is one of the critical success factors in having a good quality product. We understand this and hence take utmost care to source nothing but the best product. Tea leaves, hand-picked from Assam, the Nilgiris and Darjeeling, are carefully processed and superbly blended to offer customers a good value for money. This, coupled with our thorough processes ensures that the end product is of the highest quality

3. Best Practices in processing – We manufacture different kinds of products in our state of the Art plants in Gujarat (India) & Ceylon (Sri Lanka). Our plants and processes are of global standards and comply with certifications like ISO 22000, ISO 9001, GMP, HACCP etc.

4. Commerce of international trade –Our understanding of domestic & international trade ensures this and creates a win-win situation for all the stakeholders involved. In addition, we have forged alliances/partnerships for marketing various products with companies in Dubai (UAE), Warsaw (Poland), St. Petersburg (Russia), Jeddah (Saudi Arabia), Sydney (Australia), New York (USA), Muscat (Oman), Mombasa (Kenya) & Conakary (Guinea).

While rapid business expansion enabled us to explore new horizons, we proactively streamlined our businesses and processes to have a structure that is in sync with changing times. Hence, in 2005, we restructured our businesses and consolidated most of our activities under Girnar Food & Beverages Pvt Ltd. (Girnar Tea). This company now has two divisions –

1. The International Division, that looks after the group’s export business, and

2. The Domestic division that caters to the distribution of a range of Girnar products in India

Our team consists of professionals with years of in-depth knowledge of tea and agro-commodities. Careful selection of every consignment, skillful blending under hygienic conditions and world class packing are the hallmark of our products, be it for export or domestic markets and satisfied customers from countries around the world have been at forefront of recommending our products.

Going ahead our focus areas for growth are–

1. Expanding our distribution network, especially in far flung places and getting into new territories.

2. Leveraging e-commerce to drive sales and reach out to customers across geographies.

3. Forging collaborative partnerships and entering into new markets.

4. Opening more Girnar stores & Chai n Gupshup outlets

5. Coming up with new and innovative products so that we can offer our customers a wider range to select from

6. Expanding our production capacity so that our products are always available.

While delivering on the above, we are confident of maintaining the same quality and consistency that has won us a huge base of loyal customers. Going by the trends and considering the growth and preference for our products we have seen so far, we are confident of delivering on the above mentioned focus areas and scaling new horizons in times to come.

 
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